DTC Coaching

  • Personalized hands-on coaching for you and your staff ~ leading by example to dramatically increase sales and customer loyalty
  • Optimization of your retail space ~ sell more wine in the space you have
  • Supercharging your wine club ~ increase members and lower attrition
  • Secret shopper team ~ find out how your staff is really representing your brand
  • Event training ~ optimize events to increase sales, membership and more
  • Wine education ~ teaching your staff how to “talk the talk”
  • Email, direct mail, telemarketing, industry outreach and social media marketing programs ~ yup, I do all that and can show you what will work for your brand
  • DTC staff recruitment ~ hiring “rock star” brand representatives for you
  • And more…


Wine Club Quick Start – Thinking about starting a wine club? I handle all aspects of wine club set up and management, including:

  1. List development
  2. Writing compelling club-related materials
  3. Scheduling shipments and setting wine allocations
  4. Communication with club members, via email, phone and postal mail
  5. Developing wine club marketing programs to boost membership and increase sales
  6. Assistance with creating successful wine club events

Project Management

  • Brand building from the ground up, or enhancing existing brands
  • Sourcing wines
  • Private label generation and management
  • Tasting room/retail space design
  • And more…


  • Newsletters
  • Email blasts
  • Press releases
  • Back label content
  • Tech sheets
  • Web content
  • POS materials
  • And more…

Just need a little extra help a few hours a week? Let’s talk.