About“I have worked with Sue Straight for two years now, she has helped me reach my list of customers, improve my wine club, and increase my business in the tasting room.  One thing I love about meeting with Sue is that each time I feel absolutely taken care of, and she tries to match strategies with what works for my specific conditions.  Thank you Sue!”
   Darek Trowbridge, Owner/Winemaker, Old     World Winery 

As a DTC Coach and Mentor, I have a proven track record of success, having inspired hundreds of tasting room employees to effectively sell more wine, attract and maintain more wine club members and upgrade and personalize the overall visitor experience. My passion for excellence is contagious!

I have a long history of DTC success, having increased sales at every winery where I’ve worked, notably:

  • Increased revenue by 75% at J. Rickards Winery within two years
  • Increased revenue by 65% at Limerick Lane Cellars within five years

For more than 30 years, my career has primarily been focused on DTC management and brand building for top Sonoma and Napa County wineries and tourism-related businesses, including:

  • Signorello Estate
  • The Wine Tasting Network (online retailer)
  • Left Coast Marketing
  • Old World Winery
  • Helico Sonoma
  • Graton Ridge Cellars
  • Mt. Beautiful (New Zealand) Winery
  • Martin Ray Winery
  • J. Rickards Winery
  • Clos Pegase Winery
  • Limerick Lane Cellars
  • Windsor Vineyards

I have also successfully managed and grown wine clubs from start-ups to over 4000 members.

Along with my excellent DTC track record, I am also a professional wine writer and wine judge. I’ve been a regular contributor to well respected publications, including The San Diego Union Tribune and Wine Country This Week and I’ve been judging The San Francisco Chronicle Wine Competition (and others) for many years.